Generate Leads With Your Website

Updated Tuesday, July 30, 2024

Most agents won't do these things, and they are simply missing out! By implementing the suggestions in this article, you will not only position your website to generate more leads, you will also enhance your business overall. 

If cost is an issue, start with the free items.

Print this article and cross off items as you complete them. If you need help, just ask! 

Before you complete the steps below, review your website. Make sure your website accurately reflects what you offer, your listings, your service areas, your experience, and your credentials and education. Don't have a website? Get one!

Next, go to your website and send yourself some test leads as if you were a referral, a potential client, or a past (potential repeat) client. If you don't get the test leads by email or text, check your lead routing. Make sure your email and cell numbers are up to date. (Remember, you can ask us for help.)

  • Place your website URL in your Zillow and Realtor.com profiles, in the About Me section. FREE
  • Advertise your website URL and a call to action in your local newspaper(s). Print marketing still works. $$$
  • Place your website URL on your local chamber of commerce website. $$
  • Place your website URL on your business cards. Already have cards? Use a rubber stamp to add your URL. $
  • Place your website URL on your signs and riders. $$
  • Place your website URL on your printed property flyers. $
  • Create a Google Business Profile. FREE
  • List your business and website URL on Bing Places. FREE
  • Mention your website URL on your voicemail, with a call to action like "Visit my website to find out the value of your home in today's market!". FREE
  • Hand out business cards at local business and social events. FREE
  • Share your CMA landing page page on Facebook. FREE
  • Share your property listings on Facebook and other social sites. FREE
  • Place your website URL on your Realtor.com profile page. FREE
  • Place a link to your website on your broker's website. FREE
  • Place a link to your website and a call to action in your email signature file. Every person who gets an email from you will learn about your website. FREE
  • Place your business and website URL on Apple Maps. FREE
  • Beware of spending unnecessary money on SEO. Learn more.
  • Advertise your website on Google and/or Microsoft Bing. $$$

Extra Credit

If you like to write, search out local blogs on Google or Bing. Contact the blog owners, and offer to write real estate-related guest posts for free. Make your guest posts useful and informative. In exchange for writing the posts, make sure each post includes a link back to your website, with a call to action. FREE


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