Most agents don’t take these steps, and they’re missing out! By using the tips in this article, you can set up your website to bring in more leads and make your business stronger overall.
If money is tight, start with the free items.
Print this article and cross things off as you finish them. If you need help, just ask!
Before you start, look over your website. Make sure it shows what you really offer, your listings, the areas you serve, your experience, and your education and credentials. Check our current website, IDX, and CRM options for upgrades you can use. Don’t have a website yet? Get one!
Next, go to your website and send yourself some test leads, like you were a referral, a new client, or a past client coming back. If you don’t get the test leads by email or text, check your lead routing. Make sure your email and cell phone number are correct. (Remember, you can ask us for help.)
- Place your website URL in your Zillow and Realtor.com profiles, in the About Me section. FREE
- Place your website URL on all of your social profiles. FREE
- Advertise your website URL and a call to action in your local newspaper(s). Print marketing still works. $$$
- Place your website URL on your local chamber of commerce website. $$
- Place your website URL on your business cards. Already have cards? Use a rubber stamp to add your URL. $
- Place your website URL on your signs and riders. $$
- Place your website URL on your YouTube channel. FREE
- Place your website URL on your printed property flyers. $
- Create a Google Business Profile. FREE
- List your business and website URL on Bing Places. FREE
- Mention your website URL on your voicemail, with a call to action like "Visit my website to find out the value of your home in today's market!". FREE
- Hand out business cards at local business and social events. FREE
- Share your CMA landing page page on Facebook. FREE
- Share your property listings on Facebook and other social sites. FREE
- Place your website URL on your Realtor.com profile page. FREE
- Place a link to your website on your broker's website. FREE
- Place a link to your website and a call to action in your email signature file. Every person who gets an email from you will learn about your website. FREE
- Place your business and website URL on Apple Maps. FREE
- Beware of spending unnecessary money on SEO. Learn more.
- Advertise your website on Google and/or Microsoft Bing. $$$
Extra Credit
If you like writing, look up local blogs on Google or Bing. Reach out to the blog owners and offer to write real estate guest posts for free. Make your posts helpful and easy to understand. In return, be sure each post has a link back to your website with a clear call to action. This can bring more visitors to your site and help your search ranking. FREE
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