Real Estate SEO: Facts agents should know

Updated Monday, October 23, 2023

Search Engine Optimization (SEO) is the process of updating your website to make it accessible to search engines like Google and Bing.

Before you spend money on SEO, consider these facts:

  1. SEO will not cause your website to outrank the big real estate portals on Google.
  2. SEO does not guarantee search engine ranking. This is why top agents pay to advertise on Google.
  3. SEO is built-in to AgentWebsite.

In the early 2000s, SEO helped real estate agent and broker websites rank highly in search engines. Then, Zillow introduced a "badge" that agents could add to their websites. However, many agents did not realize that this badge actually helped improve Zillow's search rankings more than their own sites. As a result, Zillow now outranks individual real estate agents in search results. This is partly due to many agents having added the Zillow badge to their websites years ago, unintentionally boosting Zillow's SEO at the expense of their own.

Learn how to optimize your real estate website for humans, search engines, and social platforms.

Check out this list of free (and paid) ways to generate real estate leads.

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