Updated Monday, October 23, 2023
Search Engine Optimization (SEO) is the process of updating your website to make it accessible to search engines like Google and Bing.
Before you spend money on SEO, consider these facts:
In the early 2000s, SEO helped real estate agent and broker websites rank highly in search engines. Then, Zillow introduced a "badge" that agents could add to their websites. However, many agents did not realize that this badge actually helped improve Zillow's search rankings more than their own sites. As a result, Zillow now outranks individual real estate agents in search results. This is partly due to many agents having added the Zillow badge to their websites years ago, unintentionally boosting Zillow's SEO at the expense of their own.
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