Real Estate SEO: Facts agents should know

Updated Tuesday, July 26, 2022

Search Engine Optimization (SEO) is the process of updating your website to make it accessible to search engines like Google and Bing.

Before you spend money on SEO, consider these facts:

  1. SEO will not cause your website to outrank the big real estate portals on Google.
  2. SEO does not guarantee search engine ranking. This is why top agents advertise on Google.
  3. SEO is built-in to AgentWebsite.

Side note: In the early 2000's, SEO helped real estate agent and broker websites perform well in search engines. Then, Zillow gave agents a "badge" to place on their websites. Agents were unaware that the badge sent SEO signals that benefited Zillow instead of agents. Fast forward to today - Zillow outranks all agents in search engines - thanks in part those badges.

Looking for ways to generate real estate leads? Check out this list of free (and paid) ways to generate real estate leads.


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