Optimize your website for humans, search engines (SEO), and social platforms

Below are guidelines that you can use to optimize your website page content both for humans, and for search engines.

Although we optimize these elements when your website is created, you can make adjustments any time.

First and foremost, make sure your content is useful to humans. Spamming your website with key words will have a negative effect.

After you make changes to your website, it will take days or weeks for search engines to reflect the changes.

Start here: Control Panel > Pages

1. In the AgentWebsite Control Panel, click Pages.
2. Find a page you want to optimize, and click Edit details.
3. The details section will open. Modify HTML page title and Meta description as needed.
4. Click Save changes at the bottom of the window.

Meta description tag

Meta descriptions are often displayed in the text of search engine results. They may also be used when pages are shared via text message or on social platforms like Facebook.

To edit meta descriptions, go to Control Panel > Pages > [page] > Edit details > Meta description.

• Write a unique meta description for every page
• Include the page’s target keyword and relevant information
• Keep descriptions between 135 and 160 characters
• Avoid using quotation marks or other symbols that may cause truncation
• Include value propositions and call-to-action
• Don’t be misleading or deceptive

HTML page title tag

HTML page titles are often displayed in the title of search engine results. They may also be used when pages are shared via text message or on social platforms like Facebook.

To edit HTML page titles, go to Control Panel > Pages > [page] > Edit details > HTML page title.

• Write a unique and descriptive title tag for each page
• Use sentence case or title case
• Include your target keyword and relevant information
• Keep HTML page titles under 60 characters
• Create something click-worthy but not clickbait
• Match search intent

HTML heading tags

HTML headings are often displayed in the text of search engine results:

To edit built-in HTML headings, go to Control Panel > Advanced > Headings

To edit HTML headings in content that can be edited with the WYSIWYG editor, simply edit the heading text. An example of this are the headings found in Control Panel > Pages > For Buyers > Edit page.

• Use heading tags to provide structure and context for your content
• Break up blocks of text with subheadings
• Include keywords in your header tags
• Optimize for featured snippets
• Only use one H1 tag per page where possible
• Keep your heading tags consistent and concise
• Make your heading tags interesting and compelling

On-page content

On-page content is often displayed in the text of search engine results:

"On-page content" means the content found throughout your website.

One example of on-page content is the text found in Control Panel > Profiles > [profile] > Edit profile. Other examples of on-page content are the text found in Listings, Regions, Company, Reviews, and Pages.

• Conduct keyword research and target relevant keywords
• Create high-quality content that matches search intent
• Use internal links and anchor text
• Add image alt tags
• Make content easy to read and scan
• Avoid keyword stuffing or duplicate content

See also: Generate Real Estate Leads

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