Real estate agent websites have become a necessity. We have put together this list of things that agents and brokers should to keep in mind. These tips will help you capitalize on that.

Real Estate Agent Websites

Since the start of the internet, agents and brokers have been using the web for marketing.

Tips For Successful Real Estate Agent Websites

As a Realtor, it's important to have your own website. Keep these tips in mind.

1. Your Personal Image Should Be Memorable

You can be sure that your prospects are going to "google" you. Your site should reflect your personal style in a memorable way. Use a professional photo of yourself. Make sure your profile photo also reflects what is unique about you. You are competing with a lot of other agents.

Don't be generic. Give people something to remember you by. A catchy slogan is a good place to start.

2. Get To Know Your Lead Capture Features

Nothing is better that an qualified lead. Your website should make it easy for prospects to contact you. It should also be easy for your visitors to save and share listings.

Make sure to check your website, and send yourself a few leads. This is a good way to test your site, as well as understanding your website visitor experience.

2. MLS Property Search Is Called IDX

Real estate buyers love to look at property listings online. This is called "IDX".

4. Don't Forget About Your Repeats and Referrals

Successful agents know that half (or more) of their business comes from past clients, both in the form of referrals and repeat business.

Repeat clients are often sellers. Make sure that your website includes a home valuation page so seller prospects can contact your to request a CMA.

Make sure your website address or "url" is on your business card as well as your other marketing materials.

5. Avoid Broker Lock-in

As much as you like your current brokerage, its a good idea to keep in mind that you may change brokers in the future. Choose a domain name that reflects your brand, not your brokerage. That way if you change brokers (or start a brokerage of your own), your website will still work for you.

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