AgentWebsite Help | Real Estate SEO: Facts agents should know

Search Engine Optimization (SEO) means making your website useful and technically solid so search engines like Google and Bing can find it.

This is called “on-page” SEO, and every AgentWebsite plan includes it automatically.

But there’s another side to SEO that’s just as important: getting links to your website from other websites. These are called “back-links.”

Each back-link is like a vote for your site. The more votes you have, the easier it is for your site to show up higher in search results. Make sure to add your link to the sites listed here.

Here's a true real estate story about back-links:

In the early 2000s, real estate agents and brokers used SEO to get their websites to show up high in search results. Then Zillow offered a “badge” that agents could place on their sites.

The badge was really a link back to Zillow. Each link worked like a vote for Zillow’s website instead of the agent’s. The more back-links Zillow got, the higher it ranked in search results.

Because so many agents added that badge, Zillow collected thousands of links and ended up outranking individual agents. That’s a big reason why Zillow still shows up first today.

See this list of free and paid ways to generate more business with your real estate website.