Google Ads : Target your competitor's name with Google Ads

This answer applies to AgentWebsite plans that include Google Ads. Explore plans and prices.

We know what you're thinking. 

This strategy might make sense in other business niches, but for realtors, it's not worth the effort

Our first-hand experience is that it is typically not productive for realtors to target the names of competitor names or brands as keywords. 

Also note that Google abides by local trademark laws and requires that Google Ads ads don’t infringe third party trademarks.

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