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RE/MAX Excel
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Coldwell Banker
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Real Estate Library Pure Gold Award

Michael S.
President,
The Real Estate Library
Real Estate Website Award

#2 Sales Associate Web Site In Florida!

Florida Realtor® Magazine
2006 Real Estate Solutions Guide
Awards AgentWebsite® customer Karen
Rose's website #2 Sales Associate Web Site
In Florida for 2006

Unlike many sales professionals, Karen Rose, a sales associate with Nestler-Poletto Realty, Boca Raton, enjoys designing and maintaining her own Web site. "I like the creative side, and enjoy the ability to do things myself," she says. "I even designed a special font that I use on my site, as well as my other marketing materials."

Rose says her site generates a steady flow of inquiries, while giving her greater credibility with buyers and sellers. "Buyers tell me they like the information on my site," she says. "The sellers like the fact that I have five other sites featuring specific communities in my market area that are linked to my main site."

In reviewing the site, Richard applauded Rose's focus on the needs of the customer. "Having buyer and seller tips followed by response forms make natural sense, and there are extensive local links for more information," he says. "It's also helpful to separate the communities into separate segments like country clubs and waterfront communities. I also like the 'request more information' form on every featured listing."

Eagar also praised the site's ease of use, MLS search and lead functions. "The home page was easy to read, and the navigation buttons were well placed and simple to follow," he says.

One of the features that Rose says makes a difference is opening up the property search function to beyond the Boca Raton market. "Buyers can come to my site and search throughout the state of Florida," she says. "That's particularly helpful for sellers who live in Boca. I have one listing client who's planning to move to Tampa and uses my site to search for homes."

Visit Karen's website: http://www.BocaDelrayHomes.net

Source: Florida Realtor® Magazine Solutions Guide 2006

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